Did you every expect Walmart to fulfill your every need? Evidently that's what's on the executives minds at the super store giant. Billed as the "Lucky in Love Wedding Search", Walmart is giving seven couples the break of a lifetime on the day of their lives on the wedding day of the millennium. There's (at least) one catch: the ceremony is performed in your local Walmart Lawn and Garden Center.
I think Walmart's marketing crew has made some decent, positive arguments positioning this contest in the best of light. Personally, I find a lot of redeeming value in their statements concerning the better utilization of ones finances. Shoot, that's why they stay in business now. (I use to enjoy their better-than-average store management and gracious return policies. There are also many arguments now against their global buying practices as it relates to human rights.)
However, I wonder about the compromises the couples make to accept such an offer. The gotcha with the venue hit me almost immediately. Perhaps the couples registering didn't have a special place in mind, or because of their insistence on using this significant date (7/7/07) lost out on their places of choice. Also, have you seen "A Charlie Brown Christmas"? CB becomes fed up with the commercialization of Christmas; a time for reverence and reflections on His holiness. I feel this intensely for these couples. And execs: DON'T have a contest. Just pick 7 and keep it on the DL. You could bet it would leak out without advertising. Fine! Let you marketing guys plan on company humility and then honor the couples quietly. I guess I wouldn't make a very good marketing guy.
http://www.webwire.com/ViewPressRel.asp?aId=30070
http://www.usatoday.com/money/advertising/2007-05-29-ad-track-lucky_N.htm
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